Holy Twit!
Since 2008 I’ve been running social media management for a number of organizations and entrepreneurs. After Twitter notified me recently that I reached my (personal) follow limit, I decided to cycle back to where I began. It’s been eye opening. Some thoughts:
1) If you ever had a Twitter account(s), revisit them if they’re still online.
2) Some of your early Twitter handles are amazing. Maybe resurrect them if you are crazy enough to want to pay a billionaire.
3) Make a decision whether you want to stay on Twatter despite culture wars and megalomaniacal drama.
4) Some entrepreneurs had the most amazing business pitches, then suddenly dropped off the face of the earth.
5) If I followed you, it might have been because you were featured in the media. Check how you left your account.
6) Nothing will save your public relations if you disappeared without notice, or if I try to follow up and your website still has Web 1.0 animated gifs.
9) If you haven’t tweeted since before the pandemic, it would be nice to provide your followers with an update. Wishing health, happiness and healing to those fighting personal battles.
7) Don’t die without making arrangements for your digital legacy. That includes digitized family photos and years of Ancestry research.
8) Entities may transition from one user handle to another. But what happens when a glorious sign off directs everyone to a new handle and website that’s now gone also? To curtail these mishaps, double check social media registrations and who holds them.
